We've written about the optional statement before, but for this questions, a refresher is always in order. First thing you need to know is, if it says "optional," you probably should do it. Let me rephrase that: you should do it. This is a golden opportunity to make a connection between you and the university, and you should not pass up a chance to explain why you and the college are a good match.
So, one of the most common optional statements is this: Why are you applying to "this" school?
Our good friend Jeff Schiffman, the Director of International Admission at Tulane University, writes an awesome blog that addresses many questions that you might have about the admissions process, and his post on the optional statement is spot on. Since he's on the college side of the desk, he's read plenty of optional statements and knows what he's talking about. Like I said, we've probably told you this before, but his advice is so good, it is definitely worth repeating.
Like Jeff says, it's a good idea to "holler at your hookups," and that is exactly what we have done by directing you to his blog. So be sure to check it out: http://bit.ly/1eW5QaP
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