This isn't the first time I have posted an article about the use of Facebook, Twitter, or other social media sites in the college admissions process. But if you didn't get it the first time, you might want to read this article from last week's New York Times.
While you might want to argue about whether colleges should track college applicants on-line or not, it is clear that at least occasionally some of them do. You can complain about the fairness of this tactic, or you too might want to create a second account or change your name to protect yourself (that seems a little silly to me), but your on-line presence is something everyone should consider.
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